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Blog post: ReMatch with Revolve
Fashion, trends, and style are cyclical, so it’s time to tell your mom to dig out those bell bottoms from the back of her closet—styles and silhouettes from two decades ago are officially making a comeback. But a lot has changed since then!
The fashion industry and the overall shopping experience have drastically evolved over the last 20 years. Today, shoppers can access almost any item from virtually any corner of the world with just the click of a button. The way we consume fashion is also shifting; people no longer rely on Vogue or traditional sources for inspiration. Today’s consumers are exploring many platforms, from social media influencers to global fashion blogs, to stay on top of the latest trends. For example, roughly 58% of TikTok users also use TikTok shop, or other affiliate marketing links. Today’s shopper is driven by more than just style; they’re seeking value through great deals and are increasingly conscientious about the environmental impact of their purchases. With sustainability becoming a key factor in decision-making, consumers are demanding smarter, more responsible ways to shop.
As a result, fashion retailers face the challenge of staying relevant in a fast-paced, ever-evolving market. The integration of AI is playing a key role in this transformation, helping brands anticipate customer preferences and deliver personalized experiences that keep pace with the demand for both convenience and sustainability.
The future of fashion is here, and it’s more innovative, sustainable and perfectly tailored to your style. Revolve is excited to roll out its new AI-Driven Wardrobe Planner, ReMatch. It’s a new in-app feature which helps you optimize your wardrobe while keeping it fresh, stylish and sustainable. ReMatch takes personal shopping to the next level. By signing into the app with the email you use for past purchases and uploading pictures of your current wardrobe favorites, the app will suggest new pieces from Revolve’s collections that complement what you already own. This isn’t just about buying new things. It’s about rethinking how you shop, re-wearing your favorite items and keeping your wardrobe updated with the perfect additions.
The planner includes an optional Body Type extension, where users can submit a picture of themselves in a sports bra and biker shorts. The AI will process the image and suggest clothing that accentuates their body type for the most flattering fit. Additionally, you can set up an Event Toggle to plan outfits for upcoming events. Adding a link or flyer to the app will curate a personalized outfit that fits your style and ensures it arrives in time for the event. With the Inspo Board feature, users can create a visual collection of their desired style aesthetics, helping the app curate even more accurate outfit recommendations. This service speaks directly to today’s shoppers, who are more conscious about sustainability and intentional purchasing. By encouraging customers to re-wear and repurpose what they already own, Revolve is promoting a more sustainable approach to fashion. At the same time, the hyper-personalized suggestions and convenient event planning make it easy to refresh your style without excess waste.
This isn’t just about updating your closet, it’s about making more mindful, personalized and sustainable choices. Revolve is pushing the boundaries of fashion technology while helping customers feel good about their purchases. With ReMatch by Revolve, you can become Cher Horowitz at the push of a button.
Revolve 
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